New York · Specialty Coffee · Private Label

AREV

Your Brand. Our Coffee.

Connecting small roasters to independent cafés — without the minimums.

Build Your Private Label See How It Works →
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The Problem We Solve

Small cafés deserve great coffee without the large orders.

Independent specialty cafés across New York want quality, locally-roasted coffee — but the large distributors force them into bulk orders and rigid schedules they can't absorb. They end up over-purchasing, sitting on inventory, or settling for whatever arrives on a preset delivery calendar.

At the same time, small specialty roasters have exceptional coffee and the capacity to supply more accounts — but no efficient way to reach independent cafés at volumes that make sense for both sides.

AREV is the bridge. We connect the right roasters to the right cafés — on terms that work for small operations. Flexible volumes, no locked contracts, and your own brand on the bag if you want it.

10–25lb
Minimum Starting Order
vs. 50–100lb minimums from large distributors
No
Locked Schedules
Order when you need it — not on someone else's delivery calendar
Your
Name on the Bag
Private label programs with no design minimums or long-term contracts
Private Label Programs

Your café. Your blend. Your brand.

Most café owners think private label requires thousands of dollars upfront, large minimums, and complex setup. It doesn't. AREV builds private label coffee programs for independent cafés and restaurants — from blend selection to packaging. You get your name on a bag of coffee that tastes exactly the way you want it to. We handle everything in between.

Step 01
Tell Us Your Profile
Dark and bold? Light and fruity? Espresso-forward? We start with a conversation about flavor, your customer base, and how the coffee will be used — drip, espresso, pour over.
Step 02
We Match a Roaster
We connect you with one of our small specialty roasters whose profile fits your brief. You can request samples before committing to anything. No pressure, no deposit required upfront.
Step 03
Label & Package
Your logo, your name, your bag. We work with packaging partners to produce branded bags at low minimums — starting from as few as 50 units. Simple or premium finish, your call.
Step 04
Delivered & Repeated
Your coffee arrives fresh, on your schedule, at the volume you need. Reorder as you go. No contract lock-in. When you're ready for more, or want to try a different profile, we adjust.
✦
No Large Minimums
Start with 10–25 lbs. Scale up when you're ready. We're built for small operations that want to grow, not operations that have already arrived.
✦
Roaster Relationships Already in Place
We came out of the SCA NYC Expo with samples, price lists, and direct contacts across the specialty roaster community. You benefit from those relationships immediately.
✦
Your Brand, Not Ours
Customers remember your café, not your supplier. Private label builds loyalty — a customer who loves your house blend can only get it from you.
✦
Margin Built In
A branded bag of your house coffee carries a higher perceived value than an unbranded bag. You can price it accordingly — retail, gifting, or wholesale to other operators.

"Your house blend. Your name. No roasting equipment required."

That's private label. And it's simpler than you think.

Start the Conversation
Who We Work With

Built for the people behind the cup.

Independent cafes
01
Independent Cafés
Small specialty shops who want their own house blend — without bulk commitments or rigid delivery schedules from large distributors.
Restaurants and hotels
02
Restaurants & Hotels
F&B operators who want a branded coffee experience that matches the quality of their food program — without the complexity of managing a coffee sourcing operation.
Corporate and coworking
03
Corporate & Coworking
Office managers and coworking operators who want specialty-quality coffee on flexible delivery terms — and optionally a branded bag for the breakroom.
What We Offer

Three ways to work with us.

Private Label
01 — Primary
Private Label &
Custom Blends
Your brand, your flavor profile, your packaging. We source the roaster, manage the relationship, and deliver a finished product with your name on it. Starting from small volumes.
Your Brand Low Minimum Flexible No Contract
Roaster Distribution
02
Roaster Distribution &
Wholesale Supply
Access to a curated network of small specialty roasters in the NYC area. We broker the relationship and facilitate consistent supply — without the distributor minimums and schedules.
Specialty NYC Roasters Small Batch
Green Bean Sourcing
03 — Coming Soon
Green Bean Sourcing &
Origin Importing
For roasters who want direct access to green bean origins across Latin America, Africa, and Asia. We're building this capability — reach out if you want to be part of the early access program.
Ethiopia Colombia Kenya Early Access
"

We don't have a catalog. We have a conversation. Tell us what you're building and we'll source around it.

— AREV Coffee  ·  New York
Why AREV

What sets us apart.

01
We Solve the Minimum Problem
Large distributors work for large buyers. AREV is built for the small café, the boutique hotel, the independent roaster who doesn't need 100 lbs a week — and shouldn't have to pretend they do.
02
Roaster Network from the SCA Floor
We spent the SCA NYC Expo building direct relationships with small specialty roasters — samples, price lists, conversations. That network is now available to you without you having to walk the floor yourself.
03
One Contact, Everything Handled
You talk to us. We handle the roaster, the packaging, the coordination, the reorders. You focus on your café — not on managing a supply chain you didn't sign up for.
Get Started

Let's talk coffee.

Email
[email protected]
Phone
646-808-0000
Based In
New York City
Serving
NYC Metro & North America
Response Time
Within 24 Hours
"Your house blend. Your name. No roasting equipment required. The barrier is lower than you think."